Category Archives for "Social Media"

Dec 31

A Social Media Tip

By zgraft

With more than one billion daily Facebook users, 300 million daily Instagram users, and then Google+, Twitter and LinkedIn (among many, many more), businesses cannot afford to not incorporate social media management into their growth strategies.   Social media management (or SMM), can be time consuming and quite costly with no return on investment if not done correctly. This is where firms such as Growth Business Consulting, LLC and others can step in and help.  Our main focus is to provide content that informs and delights customers and potential customers, building organic engagement so that they develop trust in your brand.  This also helps with any potential ad spend and organic Facebook interactions is (at the very least indirectly) great for SEO scores and placement.  One of our clients saw a 50% increase in website visits after we took over their Facebook management.  It was all through organic engagement.

Instead of turning social media over to an intern, turn it over (for less money) to a company that specializes in integrating social media with a company’s stated strategies.  We can help improve your branding as well, making sure that you are who you say you are no matter the platform.  Some other ways that we can help are by:

  • Determining the correct target market
  • Writing content that is based on a buyer persona’s location on the buyer’s journey
  • Examining analytics that can further inform business decisions

While there are a number of expensive platforms out there that allow for a business to schedule and manage much of their posts (we do sell some of those solutions, such as Infusionsoft and Hubspot), the content still has to be created and those platforms don’t inform as to buyer personas and where along the buyer’s journey a potential customer is.  Working with us allows businesses to have greater insight into their social media.

 

Want to get started or at least chat?  Contact Us!